@MercedesAMGF1 announce principal partnership with @INEOS, unveils W11 livery. #F1
Mercedes AMG Petronas Motorsport, F1 W11 EQ Power+ 2020 livery on last year's title-winning F1 W10 EQ Power, INEOS, Royal Automobile Club in London, England, United Kingdom. Image credit to Mercedes AMG F1.
Mercedes AMG Petronas Motorsport Formula One team announced a five year partnership with global manufacturer INEOS and unveiled it’s 2020 livery on last year’s title-winning F1 W10 EQ Power+ at last night’s launch event in London.
The deal sees INEOS extend its existing performance partnership to become principal partner of the Silver Arrows and increase it’s position in Formula 1.
“It’s a proud moment for INEOS to become principal partner to the world’s best Formula One team – and by extension one of the world’s most prestigious brands, Mercedes-Benz”, explained Sir Jim Ratcliffe, Founder and Chairman of INEOS. “The Mercedes team is a leader in global sport and have consistently shown that they are at the forefront of technological innovation and human performance. Their grit and determination to redefine what is possible makes them a natural fit for INEOS.”
“By strengthening our partnership with Mercedes-AMG Petronas it will allow us to identify and unlock even greater performance gains across the wider INEOS sports family.” Sir Radcliffe concluded. Credit to Mercedes AMG Petronas Motorsport for the quote.
The updated livery features it’s traditional silver along with turquoise and black with a splash of red as part of its deal with INEOS.
Team Principal and CEO of the Mercedes-AMG Petronas Formula One Team Toto Wolff said, “It is a very proud moment for us to welcome INEOS to Mercedes in their new capacity as Principal Partner. The company’s ambition, dynamism and entrepreneurial flair are a perfect fit for the spirit of Mercedes-AMG Petronas.”
“Both companies share a restless desire to improve every day and a strong commitment to achieving the very best results. Our partnership will be defined by tackling great challenges together – on the race track, on water and on the stages of the Grand Tours – and we will be aiming to raise the bar in each of them.”
“Furthermore, this new partnership is an important cornerstone of our future plans in Formula One. It once again serves to demonstrate the attraction of the sport for ambitious, global brands with a long-term vision for success.” Wolff concluded. Credit to Mercedes AMG Petronas Motorsport for the quote.
The principal deal is an extension to the performance partnership, which was signed at the end of last year between INEOS and Mercedes-Benz Applied Science.
This partnership extension will strengthen the deal and will see Mercedes-Benz Applied Science working alongside INEOS’ sports division to tackle technological challenges across their sports and improve their performance.
The extended principal deal complements the wider INEOS sporting family which includes the INEOS 1:59 Challenge with Eliud Kipchoge, Britain’s challenger for the 36th Americas Cup – INEOS TEAM UK and Team INEOS, the world’s best cycling team. Ligue 1 football club OGC Nice and Swiss Challenge League outfit Lausanne-Sport.
Mercedes 2020 car, the F1 W11 EQ Power+ will hit the track on Friday in a shakedown at Silverstone before the upcoming pre-season test at the Circuit De Barcelona-Catalunya next week.
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