@AlphaTauriF1 reveals #AT04 livery for the 2023 #F1 season in #NewYork. #F1CarLaunchSeason2023

AlphaTauri AT04 Launch – Scuderia AlphaTauri were the latest outfit to launch their 2023 campaign, showcasing its new livery, which will adorn the yet-to-be-unveiled AT04 during a unique event at the Lincoln Centre in New York.

The event culminated during New York Fashion Week, which saw the pairing unveil its new 2023 Formula 1 livery alongside AlphaTauri 2023 Autumn/Winter collection.

Long-time serving Formula One Team Principal Franz Tost, continuing driver Yuki Tsunoda and new recruit Nyck de Vries were all present for Saturday’s release, which followed Red Bull Racing’s own season launch in the “Big Apple” a week earlier.

The Faenza-based outfit enjoyed a fun-filled week in New York, doing a jersey swap with the Red Bull New York Red Bulls MLS giant, then watching NBA at the Barclays Centre with the Brooklyn Nets and ended at the P488 store, where Tsunoda and de Vries bought some sneakers ahead of the season launch.

This evening at the Appel Room of the Lincoln Centre, key stakeholders in the fashion and motorsport world saw the exclusive reveal of both the new livery of the AlphaTauri, which was a traditional deep blue and white colour scheme and the upcoming fashion collection, whilst taking into the stunning Central Park backdrop.

Alongside the live event, fans were given a digital unveiling of the livery for the AT04, which will be powered by Honda engines under the Red Bull Powertrains moniker.

The livery also features the prominent red of the team’s new Principal Partner PKN Orlen (which comes over from Alfa Romeo), together with the newest fashion collection.

The Faenza-based squad head into the new campaign looking to turn their recent fortunes around, having dropped from dropping from sixth in the 2021 World Constructors Championship to ninth last season, when the new technical regulations came in.

Speaking at the launch of Scuderia AlphaTauri’s new livery and looking ahead to the upcoming campaign, Team Principal Tost explained:

As we know, Formula 1 has seen a huge increase in popularity due to the likes of Netflix and social media over the last few years. So, it’s extremely important that we continue to grow in this market, which is why I’m pleased we were able to launch our 2023 livery here today in New York City to show our appreciation to the US audience. Likewise, I think it’s great that AlphaTauri could display their new collection at the event, as this year is the first-time they’ll sell their clothing here in America.” Tost concluded, credit to AlphaTauri for the quote.

Tsunoda added:

I’ve had a lot of fun this week in New York City, and it’s also been great to attend the event here today, it’s such a cool backdrop for both the fashion collection and our new 2023 livery. The classic Scuderia AlphaTauri colours looks great next to the new clothes and I can’t wait to try both out this season!” Tsunoda concluded, credit to AlphaTauri for the quote.

de Vries added:

“I’ve loved attending my first event as a Scuderia AlphaTauri driver, the opportunity to represent the brand at New York Fashion Week has been extremely special for me, and really showed me what the brand is about. The livery looks great, and you can see how the sleek A/W collection has inspired it, so I can’t wait to see it on track.” de Vries concluded. Credit to AlphaTauri for the quote.

With the AT04’s livery now revealed, it means half of the teams have unveiled their colours ahead of the 2023 season – Aston Martin being the next team on the launch list tomorrow.

Scuderia AlphaTauri and the rest of the Formula 1 grid will head to the Bahrain International Circuit for pre-season testing Friday February 23-25, followed by the season-opening Bahrain Grand Prix the following week from March 3-5.

You can see all of the new 2023 Challengers and Livery Reveals here at the links below:

@alfaromeof1 reveal stunning #C43 for the 2023 #F1 season. #F1CarLaunches2023

@WilliamsRacing unleash striking 2023 livery for their #FW45. #F1 #F1CarLaunches2023

World Champions @RedBullRacing unveil their 2023 contender, the #RB19. #F1 #F1CarLaunchSeason2023

#MoneyGram @HaasF1Team launch sweet livery for it’s #VF23. #F1 #F1LaunchSeason2023